Sökning: "eCRM"

Visar resultat 1 - 5 av 18 uppsatser innehållade ordet eCRM.

1. 1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Daniela Rodriguez; [2023]
   Nyckelord :CRM; email marketing; content personalization;

   Sammanfattning : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. LÄS MER

3. 2. Hur företag hanterar eCRM via sociala medier beroende på företagsstorlek

   Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Robin Issa; Din Jahic; [2022]
   Nyckelord :Customer Relationship Management CRM · electronic Customer Relationship Management eCRM · Social media · Social Media Marketing Strategy · Marknadsföringsstrategier;

   Sammanfattning : Title: How companies handle eCRM via social media depending on company size Level: Student thesis, final assignment for Bachelor Degree in Business Administration Author: Din Jahic & Robin Issa Supervisor: Michelle Rydback Date: 2022 - May 25th Aim: The aim is to increase understanding of how companies handle e-customer relationship management (eCRM) via social media, and to investigate whether size affects companies' strategies. Method: In this essay, a qualitative research approach is applied where the empirical material is collected through a multiple-case study. LÄS MER

4. 3. Biblioteken på sociala medier : Ett verktyg för marknadsföring

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Natalie Ramstedt; [2021]
   Nyckelord :Bibliotek; sociala medier; marknadsföring; eCRM; relationsmarknadsföring; förändringens fyra rum;

   Sammanfattning : In this essay the libraries usage of social media as a marketing tool is in focus. A questionnaire was sent out to the public libraries in Sweden, asking how they are using social media, why and which ones and so on. To analyse the result the four spaces, eCRM and relationship marketing models was used. LÄS MER

5. 4. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
   Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

   Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

7. 5. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Nyckelord :CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Sammanfattning : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. LÄS MER