Sökning: "effective branding"

Visar resultat 1 - 5 av 115 uppsatser innehållade orden effective branding.

1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
   Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

   Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

3. 2. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Teame Gebremedhn Gebrai; [2023-07-18]
   Nyckelord :hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

   Sammanfattning : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. LÄS MER

4. 3. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

5. 4. Varumärkesbyggande inom professionell fotboll: Sociala mediers påverkan : En kvalitativ studie på fyra allsvenska fotbollsklubbar

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jonathan Gillberg; Jacob Noor Eliasson; [2023]
   Nyckelord :Varumärkesbyggande; Sociala medier; Tik Tok; Snapchat; SMMS; Varumärkesidentitet; Varumärkeslojalitet; Relationsskapande;

   Sammanfattning : Syfte: Syftet med studien är att bidra till forskningen kring hur SMMS kan gynna professionella fotbollsklubbar i deras varumärkesarbete. Studien ämnar specifikt att fylla luckan i forskningen kring de senaste trenderna på sociala medier. LÄS MER

7. 5. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Assal Ali-Babaeian-Nassab; Alexandra Adwani; Tilde Sinnerdal; Rosa Delgadillo Ryberg; [2023]
   Nyckelord :Nostalgia branding; Brand Revitalization; Brand Extension; Brand Perception; Brand Community; Barbie; Super Mario Bros; Business and Economics;

   Sammanfattning : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. LÄS MER