Sökning: "enacted value proposition"

Hittade 2 uppsatser innehållade orden enacted value proposition.

1. 1. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Victoria Starkhammar; Anna Neglén; [2017]
   Nyckelord :value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

   Sammanfattning : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. LÄS MER

3. 2. Understanding service practices of customers on the internet: a case study of a Volvo brand community

   Master-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :Heran Ayenew; Adey Tegegn; [2012]
   Nyckelord :;

   Sammanfattning : Abstract The significance of consumers in the process of value creation has been shown by researchers that study brand communities, in which consumers perform practices that create value. Some of these consumer practices are service practices, enacted by consumers to offer service to other members of the brand community. LÄS MER