Sökning: "endorsement"

Visar resultat 11 - 15 av 183 uppsatser innehållade ordet endorsement.

  1. 11. Tillståndsprocessen för havsbaserad vindkraft : Försvarsmaktens tillstyrkan och det kommunala vetot

    Uppsats för yrkesexamina på avancerad nivå, Stockholms universitet/Juridiska institutionen

    Författare :Klara Zethraeus; [2023]
    Nyckelord :havsbaserad; vindkraft; miljörätt; tillstånd; miljöbalk; miljöbalken; sveriges ekonomiska zon; konintentalsockeln; planering; havsplan; juridik; förnybar energi; försvarsmakten; kommunalt veto;

    Sammanfattning : This thesis examines the Swedish permit process regarding offshore wind power.Even though Sweden has quite beneficial conditions for the use of offshore wind power, few turbines and facilities are in use or being built. LÄS MER

  3. 12. The Faux Fur Spectacle on Instagram

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Jansel Incegül; Paulina Persson; [2023]
    Nyckelord :Schiaparelli; diskurs; Instagram; celebrity endorsement; fuskpäls; Cultural Sciences;

    Sammanfattning : This study examines the discourses surrounding Schiaparelli's faux fur collection that sparked strong reactions on Instagram. We analyze how the discourse about the faux fur silhouettes was expressed and created on Instagram, and what the strongest reactions on Instagram were around the faux fur collection. LÄS MER

  4. 13. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Tamara Bonk; Marie Sophie Kubinski; [2023]
    Nyckelord :Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Sammanfattning : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. LÄS MER

  5. 14. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emma Edström; Yufei Erik Luo; [2023]
    Nyckelord :Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Sammanfattning : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. LÄS MER

  7. 15. Influencers, a company's blessing or curse?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :David Bergdoff; Fabian Eriksson; [2023]
    Nyckelord :influencer marketing; endorsement; influencer types;

    Sammanfattning : As influencer generated content leads to increased brand attitude and purchase intention, compared to traditional media, the use of influencers has become the norm in many companies' marketing strategy. However, what happens when the influencer gets in trouble? Companies' brand perception risks being indirectly affected by the scandals of associated influencers. LÄS MER