Sökning: "engagement"

Visar resultat 1 - 5 av 3747 uppsatser innehållade ordet engagement.

  1. 1. The forgotten sand bee. A follow up on the status of the golden sand bee Andrena marginata in municipality of Mark, a decade later

    Kandidat-uppsats, Göteborgs universitet / Instiutionen för biologi och miljövetenskap

    Författare :Monika Böttcher; [2024-03-19]
    Nyckelord :Golden sand bee; Andrena marginata; Devil´s bit scabious; Succisa pratensis; Oligolectic bees; Inventory; Meadow land; Conservation;

    Sammanfattning : Over a decade ago, a conservation project aimed at preserving the endangered golden sand bee (Andrena marginata) populations in the Storån valley of the municipality of Marks was initiated. The species, red-listed in Sweden as well as in many other European country, specializes in pollen from Devil's bit. LÄS MER

  3. 2. Svensk Satir i Flux: En Tidsresa från Papper till Pixel. En semiotisk analys om hur satiren i Sverige har ändrats över tid

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Sara Tervonen; Hanna Steringer; [2024-03-06]
    Nyckelord :Satir; satirteckningar; digitalt; medier; tidningar; politik;

    Sammanfattning : The purpose of this bachelor thesis is to examine the satire climate in Sweden. In the 1970’s, satire art was frequently published in Swedish newspapers in contrast to today where satire art is barely existent in newspapers. LÄS MER

  4. 3. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Alana Cornéer; [2024-03-04]
    Nyckelord :TikTok; koncentrationsförmåga; uppmärksamhet; korta medieformat;

    Sammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER

  5. 4. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  7. 5. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER