Sökning: "entry mode"

Visar resultat 1 - 5 av 167 uppsatser innehållade orden entry mode.

  1. 1. Born digital firms entry mode in foreign markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
    Nyckelord :;

    Sammanfattning : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. LÄS MER

  3. 2. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Aiseosa Racheal Oshodi; [2023]
    Nyckelord :Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Sammanfattning : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. LÄS MER

  4. 3. SMUTS : En sociosemiotisk analys av Balenciagas "The Mud Show" 2022 utifrån Pierre Bourdieus teori om kapital samt nutida mediala representationer av kriget i Ukraina.

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Andrea Rosberg; [2023]
    Nyckelord :Balenciaga; runway; fashion; haute couture; mud; media; war; Ukraine; provocation; capital; taste; Balenciaga; runway; mode; haute couture; lera; media; krig; Ukraina; provokation; kapital; smak;

    Sammanfattning : The main purpose of this study is to examine how the media representation of the war in Ukraine is portrayed in Balenciaga’s runway for "Summer 23" collection in Paris Fashion Week 2022. To reach the objective of this study I used an approach based on a qualitative method with support from theories concerning socio-semiotics, Pierre Bourdieu’s theory of capital, provocation and taste. LÄS MER

  5. 4. Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Carl Hedberg; Christian Villasana; [2023]
    Nyckelord :Entry Modes; Internationalization; Internal Factors; Host Country Conditions; Entry Mode Strategy; Dissemination Risk; Control; Resource Commitment; Culture; Market Attractiveness; Legal Environment; Uncertainty;

    Sammanfattning : Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. LÄS MER

  7. 5. Wheels of Justice : An overview of cycling infrastructure and social justice in Malmö

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Julia Antonia Andersson; Joakim Richard Lord; [2023]
    Nyckelord :Social justice; social sustainability; Malmö; cycling infrastructure; bicycle justice; immigrants;

    Sammanfattning : Bikes and cycling infrastructure have a relationship with social justice. As a transportation mode they are often viewed as democratic due to their relatively low cost and barrier of entry. However, other factors such as family size, socio-economic disparities, and cultural barriers also exist. LÄS MER