Sökning: "equity gap"

Visar resultat 1 - 5 av 155 uppsatser innehållade orden equity gap.

  1. 1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  3. 2. Examining the Effects of Economic Crises on Firm Leverage: Insights from Financial Institutions and Information Technology Companies Listed on the Swedish Stock Markets

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Erik Nordlund; Vlad David; [2023-09-01]
    Nyckelord :;

    Sammanfattning : Numerous studies have examined factors influencing a company's capital structure, but most focus on non-financial firms and neglect the distinct characteristics of financial institutions. Furthermore, little research exists on the Swedish financial and information technology markets despite their special market conditions, important global position and unique capital structures of their belonging companies. LÄS MER

  4. 3. Vem bryr sig om elbolagens varumärken? En kvalitativ fallstudie om Öresundskrafts varumärkeskommunikation under en energikris

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ebba Svensson; Amanda Sjövall; [2023]
    Nyckelord :Varumärkeskommunikation; varumärkeskapital; varumärkeslojalitet; energimarknaden; energikris; strategisk kommunikation; varumärkesassociationer; informationsflöde; Social Sciences;

    Sammanfattning : Energikrisen har skapat osäkerhet för både energibolag och konsumenter. Kundnöjdhet och varumärkeslojalitet är avgörande för företags framgång. LÄS MER

  5. 4. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

  7. 5. Sambandet mellan nordiska bankers ESG-score och finansiell prestation : En kvantitativ studie som analyserar korrelationen mellan ESG-score och den finansiella prestationen i den nordiska banksektorn

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Axel Jansson; David Read; [2023]
    Nyckelord :ESG-score; E-score; S-score; G-score; Tobin’s Q; hållbarhetsrapportering; finansiell prestanda; finansiella nyckeltal;

    Sammanfattning : Aim: The purpose of the study is to investigate the connection between Nordic banks’ sustainability reporting within ESG (environmental, social and governance issues) and the impact it has on their financial performance.   Method: Quantitative data was obtained for 22 public companies for the years 2020-2022 from the Refinitiv Eikon database. LÄS MER