Sökning: "experiential retail"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden experiential retail.

  1. 1. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    Magister-uppsats, KTH/Ljusdesign

    Författare :Janani Narayanan; [2023]
    Nyckelord :Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Sammanfattning : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. LÄS MER

  3. 2. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Nyckelord :brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. LÄS MER

  4. 3. Digital Customer Experience Matters

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Nyckelord :customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Sammanfattning : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. LÄS MER

  5. 4. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Isabella Kullnig; [2020]
    Nyckelord :;

    Sammanfattning : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. LÄS MER

  7. 5. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Alban Godron; Alexis Leitao; [2019]
    Nyckelord :;

    Sammanfattning : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. LÄS MER