Sökning: "external environment in marketing"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden external environment in marketing.

1. 1. Att skapa ett framgångsrikt idrottsevenemang : En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition.

   Kandidat-uppsats, Umeå universitet/Pedagogiska institutionen

   Författare :Anna Karlsson; [2013]
   Nyckelord :sports events; football tournament; success; competitive; SWOT analysis; marketing mix; idrottsevenemang; fotbollsturnering; framgångsrik; konkurrenskraftig; SWOT-analys; marknadsföringsmix;

   Sammanfattning : What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? The study was aimed to investigating the factors that create a successful sporting event. One person from each of the six largest children's and youth football tournaments, participated in this qualitative interview study. LÄS MER

3. 2. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

   Master-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Författare :Mahlet Taffese; Mohamed Ismail; [2012]
   Nyckelord :Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

   Sammanfattning : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. LÄS MER

4. 3. Marketing in e-Commerce through the Implementation of the Service Perspective : A Case Study of the Start-Up Firm - EarnBidWin.com

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Nima Beik; Kim Bergqvist; Jihane Karam; [2012]
   Nyckelord :e-Commerce; reverse auctions; marketing; service perspective;

   Sammanfattning : This Thesis will begin by highlighting the significance of social media networks and e-Commerce in today’s business environment. The purpose of this paper is to develop an external marketing strategy that can be employed by start-up firms operating in the e-Commerce of reverse auction sites. LÄS MER

5. 4. Konkurrens för mindre revisionsbyråer : En kvalitativ studie av möjliga konkurrensstrategier och hur kommande förändringar påverkar konkurrensen på revisionsmarknaden

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

   Författare :Per Dahlström; Martin Holmberg; [2011]
   Nyckelord :;

   Sammanfattning : Title: Competition for small audit firms – a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. LÄS MER

7. 5. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

   Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
   Nyckelord :Telecom; R D; Success factors and innovation management;

   Sammanfattning : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. LÄS MER