Sökning: "external environment in marketing"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden external environment in marketing.

  1. 1. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    Master-uppsats, Lunds universitet/Juridiska institutionen

    Författare :Emil Conradie; [2016]
    Nyckelord :Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Sammanfattning : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. LÄS MER

  2. 2. Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Camilla Käck; [2016]
    Nyckelord :Public services Libraries ; Reading promotion; Marketing; Word-of-mouth-advertising; Children; Cooperation; Folkbibliotek; läsfrämjande verksamhet; marknadsföring; mun-till-mun-marknadsföring; barn; samverkan;

    Sammanfattning : This master’s thesis in Library and Information Science examines the phenomenon ”pop up library” and how public libraries are working with projects within this area. The method to collecting data is qualitative interviews with represents from five libraries in Sweden. LÄS MER

  3. 3. The stage is ours. From leader self-leadership to follower self-leadership as illustrated in the Marketing sector.

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Maria Niederwieser; [2016]
    Nyckelord :self-leadership; leadership; marekting sector; business environment; creative talent; authenticity; shared leadership; meaning; followers;

    Sammanfattning : The aim of this study is to broaden existing theories on self-leadership in response to unprecedented challenges and job demands in the emerging economy of the 21st century. The Austrian marketing sector is used as an illustrative example for gaining a more nuanced conception of leaders’ understanding and enactment of self-leadership within a creative environment. LÄS MER

  4. 4. Strategic integration in the Swedish nutritional online and offline market

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Fredrik Alexandersson; Lobna Said; [2016]
    Nyckelord :strategic integration; e-business; customer life cycle model;

    Sammanfattning : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. LÄS MER

  5. 5. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nathanael Muscat; Ivaylo Ivanov; [2016]
    Nyckelord :Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

    Sammanfattning : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. LÄS MER

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