Sökning: "företagsekonomiska institutionen su"

Visar resultat 1 - 5 av 692 uppsatser innehållade orden företagsekonomiska institutionen su.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. Examining Bounded Rationality Influences on Decisions Concerning Information Security : A Study That Connects Bounded Rationality and Information Security

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Oskar Malm Wiklund; Caroline Larsson; [2024]
   Nyckelord :Decision-making; Rationality; Bounded Rationality; Information Security; Public Authority; Organizational Culture; Information Systems;

   Sammanfattning : This study investigates the impact of bounded rationality on information security decisions in public Swedish authorities. The research addresses how cognitive limitations and organizational dynamics shape decisions in this area. LÄS MER

4. 3. Revisionsritualer & digitalisering : Hur revisorer upplever förändringarna av revisionsritualer som en följd av digitaliseringen

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Deyar Eisho; Thomas Hjärre; Anastasios Ioannidis; [2023]
   Nyckelord :Audit; Rituals; Auditing rituals; Digitalization; Purification; Control and Cohesion; Impression Management; Revision; Ritualer; Revisionsritualer; Digitalisering; Stabilitet; Gemenskap; Identitet;

   Sammanfattning : Det finns tydliga riktlinjer för hur en förväntas uppföra sig som revisor. Dessa riktlinjer harmed tiden omvandlats till ritualer i syfte att underlätta revisorerna i deras arbete. Dethuvudsakliga syftet med denna studie är att undersöka hur revisorer upplever förändringar irevisionsritualer som föranletts av digitaliseringen. LÄS MER

5. 4. Unconditional cash transfers to single mothers effective for child education? – Using a historical policy experiment

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Linnea Karlsson; [2023]
   Nyckelord :Unconditional cash transfers; needs-based cash grants; welfare targeting; human capital development accumulation; skill formation technology; regression kink design;

   Sammanfattning : In this thesis, I examine whether unconditional cash transfers to poor femaleheaded households have an effect on children’s educational attainment. Using a historical Swedish child allowance policy that targeted unconditional cash transfers to widow mothers with an income below a poverty threshold, I lay out a credible identification strategy, to test the hypothesis with a regression kink design. LÄS MER

7. 5. Flight to climate: liquidity commonality in brown equities

   Master-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Haiping Yu; [2023]
   Nyckelord :ESG; ESG Investing; Climate investing; Liquidity Commonality; Systematic Liquidity Risk;

   Sammanfattning : Emerging ESG studies have established a negative equilibrium correlation between ESG factors and stock returns in an economy predominately influenced by investors with nonpecuniary preference over high ESG credentials. However, little research has delved into a potential systematic liquidity risk phenomenon associated with aggregate trading activities of ESG-motivated investors who share a common nonzero ESG preference component in their utility function. LÄS MER