Sökning: "fabian wrede"

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  1. 1. The Determinant Factors of School Choice and Studen's Perception(s) of USBE : - Finding Out What Really Counts for Prospective Students

    Kandidat-uppsats, Umeå universitet/Handelshögskolan vid Umeå universitet

    Författare :Fabian Wrede; [2007]
    Nyckelord :Brand; Brand Equity; Image; Awareness; Higher Education; University; Quantitative; Factor Analysis; Varumärke; Varumärkeskapital; Image; Kännedom; Universitet; Kvantitativ; Faktoranalys;

    Sammanfattning : Prompted by increased competition, universities around Sweden are beginning to recognize that marketing and branding are strategic key components. This recognition is of great importance for Umeå School of Business (USBE) given that it is often perceived as both geographically and psychologically distant for many prospective students. LÄS MER