Sökning: "fashion brands"

Visar resultat 1 - 5 av 26 uppsatser innehållade orden fashion brands.

1. 1. Katalog vs Nätbutik – en studie om produktpresentation av modevaror inom distanshandeln

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Kajsa Granlund; Ylva Julihn; [2009-11-04]
   Nyckelord :Distance trade; Mail-order catalogue; Web shop; Marketing channel; product presentation;

   Sammanfattning : The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. LÄS MER

3. 2. Modereportage - en marknadsföringskanal?

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Sanna Flemmich; Ida Jutéus; [2009-11-04]
   Nyckelord :Fashion editorials; marketing channel; top-of-mind;

   Sammanfattning : Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market. LÄS MER

4. 3. Katalog vs Nätbutik – en studie om produktpresentation av modevaror inom distanshandeln

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Kajsa Granlund; Ylva Julihn; [2009-11-02]
   Nyckelord :Distance trade; Mail-order catalogue; Web shop; Marketing channel; Product presentation;

   Sammanfattning : The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. LÄS MER

5. 4. Gröna barn? : En studie kring skolbarns och deras föräldrars attityder gentemot ekorättvisa kläder

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Emma Bylund; Anna-Lotta Gunnarsson Ollander; [2009-11-02]
   Nyckelord :organic clothes; fair trade clothes; consumer behaviour; school children; parents; attitudes;

   Sammanfattning : The discussion about organic and fair trade products has been a big issue during the last few years. Despite an extensive knowledge about the environmental problems and a willingness to do something about it, the consumers are not always acting that way. LÄS MER

7. 5. Oscar Jacobson - Ett värdefullt företag för slutkund och återförsäljare?

   Kandidat-uppsats, Högskolan i Borås/Textilhögskolan (THS)

   Författare :Frida Johannesson; Linda Kåhed; [2009-11-02]
   Nyckelord :marketing communication; customer value; availability; interactivity; Oscar Jacobsson;

   Sammanfattning : Oscar Jacobson was founded in 1903 in Sweden, which at the timewas a leading country in the textile industry. During the 1960s morecompetitors arose as the fashion industry grew stronger and theglobalization became a fact. Today there is an abundance of brandsand products in the fashion- and textile industry. LÄS MER