Sökning: "franchising theory"

Visar resultat 1 - 5 av 19 uppsatser innehållade orden franchising theory.

  1. 1. Rollerna bortom kontraktet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alexandra Larsson; Hanna Eguren; Matilda Pettersson; [2021]
    Nyckelord :Franchise; franchisegivare; roll; agentteorin; kontrakt; Business and Economics;

    Sammanfattning : Examensarbetets titel: Rollerna bortom kontraktet Seminariedatum: 2 juni 2021 Ämne/kurs: FEKH49, Examensarbete i organisation på kandidatnivå, 15 högskolepoäng Författare: Hanna Eguren, Alexandra Larsson, Matilda Pettersson Handledare: Sverre Spoelstra Fem nyckelord: Franchise, franchisegivare, roll, agentteorin, kontrakt Forskningsfråga: Hur ser franchisegivare på sin roll i relationen med sina franchisetagare? Syfte: Syftet med denna studie är att öka förståelsen för franchisegivarens roll i relationen med franchisetagaren. Genom att göra en fallstudie på Sombro Mäklarbyrå ämnar studien mer specifikt att utveckla redan existerande teori kring franchisegivarens roll i franchiserelationen. LÄS MER

  3. 2. A Stewardship Perspective on Goal Alignment in International Social Franchising

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Jonas Billen; Saga Schéele; [2020]
    Nyckelord :Stewardship Theory; Social Franchising; NGO; Goal alignment; International Franchising;

    Sammanfattning : Nongovernmental organizations (NGOs) are among those that have adopted the United Nations 2030 Agenda for Sustainable Development. Some NGOs may strive to address global challenges and aim to expand internationally. Social franchising offers a possible strategy for that matter. LÄS MER

  4. 3. Etablering av svenska fastighetsverksamheter i främmande kulturer : En studie om svenska fastighetsföretag i Spanien

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Josefin Coloma Johansson; Linnéa Westin; [2020]
    Nyckelord :International establishment; entry strategy; expansion; real estate companies; Spain; broker; culture; internationalization; globalization; Utlandsetablering; inträdesstrategi; expansion; fastighetsföretag; Spanien; mäklare; kultur; internationalisering; globalisering;

    Sammanfattning : Background: At all times people have traded with each other but, over time, cross-border trade has evolved and more companies have chosen to internationalize. Some companies are content to act in their original market, while others choose to expand by establishments in foreign markets. LÄS MER

  5. 4. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Neema Kisanga; Samana Mohammad; [2019]
    Nyckelord :Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Sammanfattning : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. LÄS MER

  7. 5. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    Master-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Björn Arpi Ekblom; Ulla Göransson; [2016]
    Nyckelord :Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Sammanfattning : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. LÄS MER