Sökning: "franchising theory"

Visar resultat 11 - 15 av 19 uppsatser innehållade orden franchising theory.

  1. 11. Internationalization strategies of Brazilian companies in the textile industry

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Gabriela Moreira da Maia; Gisele Marques Lima; [2011]
    Nyckelord :Internationalization; textile industry; exports; private label; own brand;

    Sammanfattning : The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. LÄS MER

  3. 12. Franchisor-franchisee relationships : an interaction approach

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för Ekonomi

    Författare :Kristina Trifunovska; Robin Trifunovski; Christer Ekelund; [2011]
    Nyckelord :Franchising; relationships; interaction theory; contingency theory;

    Sammanfattning : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. LÄS MER

  4. 13. Franchising - ett lyckat koncept för Östgöta Brandstodsbolag? : lönsamhetsbedömning av bolagets distributionskanaler

    L3-uppsats, SLU/Dept. of Economics

    Författare :Christian Klasson; [2008]
    Nyckelord :franchising; försäkringsbolag; lönsamhetsanalys;

    Sammanfattning : Östgöta Brandstodsbolag started its insurance business in 1841 and is today a part of Länsförsäkringsgruppen, which consists of 24 independent and locally anchored county insurance companies. The local concept is a condition for the county insurance (länsförsäkring) idea, which means that the 24 county insurance companies cooperate freely. LÄS MER

  5. 14. Franchiseföretaget jobzone : En studie om utmaningar och problem kring överföring av affärskoncept och organisationskultur

    Kandidat-uppsats, Institutionen för samhällsvetenskap

    Författare :Helena Nowchek; [2008]
    Nyckelord :;

    Sammanfattning : ABSTRACT Helena Nowachek   The purpose of the following study is to focus upon the possibilities and challenges associated with the transference of corporate culture from one organization to another. I have chosen to address this by looking at the franchise company Jobzone, which works specifically with recruitment and outsourcing. LÄS MER

  7. 15. Dual Nation : Is the restaurant suited for franchise?

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Erik Gudmundsson; Marcus Jönsson; Jenny Björnberg; [2006]
    Nyckelord :franchise; restaurant; expansion;

    Sammanfattning : Problem Dual Nation is a local restaurant and pub located in the centre of Helsingborg. The seven year old business has grown fast and established itself as a successful restaurant in the city. LÄS MER