Sökning: "fretail business management"

Hittade 1 uppsats innehållade orden fretail business management.

  1. 1. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Irene Garnit Agripina; [2012]
    Nyckelord :Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

    Sammanfattning : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. LÄS MER