Sökning: "genericized trademark"

Hittade 2 uppsatser innehållade orden genericized trademark.

  1. 1. Patterns of trademark genericization

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Wesley Overklift Vaupel Kleyn; [2016-09-14]
    Nyckelord :trademark; genericization; genericized trademark; generic brand; intellectual property; descriptive concept; communication;

    Sammanfattning : Trademark genericization is a threat to companies with well-known products or services. Past cases have demonstrated that breaking certain trademark usage rules can lead to the loss of exclusive rights. This dissertation sought to determine the good and bad practices in trademark genericization processes. LÄS MER

  3. 2. Traduction de termes textiles français en suédois : - traduction d’un extrait du livre Textiles techniques et fonctionnels, matériaux du XXIe siècle

    Magister-uppsats, Linnéuniversitetet/Institutionen för språk (SPR)

    Författare :Petra Ivarsson; [2015]
    Nyckelord :traduction; traduisibilité; terme; terminologie; dictionnaire; glossaire; textile; textiles techniques; faux amis; ellipse; hyponyme; hyperonyme; antonyme; éponyme; synonyme.;

    Sammanfattning : In this essay, the domains of translation studies and technical textiles are brought together. A section of the French book Textiles techniques et fonctionnels, matériaux du XXIe siècle is translated into Swedish. LÄS MER