Sökning: "glocalization"

Visar resultat 1 - 5 av 26 uppsatser innehållade ordet glocalization.

  1. 1. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Emelie Rantatalo; Linda Jonsson; [2023]
    Nyckelord :corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

    Sammanfattning : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. LÄS MER

  3. 2. UTVECKLAS UTVECKLING? En begreppshistorisk studie om utvecklingsbegreppet i Göteborgs stadsplanering 1993-2022

    Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Anton Johnsson; [2022-12-14]
    Nyckelord :Development; development discourse; german conceptual history; urban planning; Gothenburg; Agenda 2030; sustainable development; neoliberalism;

    Sammanfattning : The purpose of this essay is to investigate changes in the development concept in the urban planning of the city of Gothenburg between 1993 and 2022. By comparing and analyzing four different comprehensive plans through the lens of conceptual history, changes in the development concept can be revealed. LÄS MER

  4. 3. Divisionalization of Multinational Corporations - A Glocalization Approach

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Jackson Eibel; Saynaz Mokhtari; [2022]
    Nyckelord :Divisionalization; Management Control; Glocalization; Universalism; Particularism; De-localization; Re-localization; Multinational Corporations.;

    Sammanfattning : Background: Taking into consideration that multinational corporations (MNCs) need to not only act on a global level, but also with local adaptation, there is a need of filling out the existing gap in the theory of management control in the subject of divisionalisation.  Purpose: The research investigates the gap in the theory of management control with the lens of glocalization in order to answer and understand why MNCs do divizionalize. LÄS MER

  5. 4. Att leva upp till förväntningarna - Kommunalt miljömålsarbete ur ett nyinstitutionellt organisationsteoretiskt perspektiv

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Anna Hansson; [2020]
    Nyckelord :MIljömålsprogram; Nyinstitutionell organisationsteori; Översättning; Materialisering; Glokalisering; Legitimitet; Särkopplingar; Hyckleri;

    Sammanfattning : Genom att ta utgångspunkt i ett nyinstitutionellt organisationsteoretiskt perspektiv studeras de processer som det kommunala miljömålsarbetet består av. Studien utfördes som en fallstudie av miljömålsarbetet på en kommunal förvaltning och bygger på intervjuer med personer som på något sätt har eller har haft en nyckelroll i förvaltningens miljömålsarbete. LÄS MER

  7. 5. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    Kandidat-uppsats,

    Författare :Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Nyckelord :Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Sammanfattning : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. LÄS MER