Sökning: "habermas strategisk kommunikation"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden habermas strategisk kommunikation.

  1. 1. Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jens Hancke; [2021]
    Nyckelord :Keywords: Authenticity; commercialization; football clubs; football supporters; Danish Superliga; Jürgen Habermas; Hartmut Rosa; Social Sciences;

    Sammanfattning : With commercial development of the football industry, it has become increasingly difficult to stay authentic as a club in the eyes of the supporters. However, the ac- tions of the clubs under the commercial pressure in an industry which builds upon authentic communities around the clubs leads to an alienation of the clubs as commercial brands in the eyes of the supporters. LÄS MER

  3. 2. Aktivist, Javisst! : En kvalitativ fallstudie om Extinction Rebellion Svergies kommunikation på Facebook under Noveberupproret 2020

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Julia Cenner; Astrid Froede Othelius; [2021]
    Nyckelord :Social movement; Strategic communication; Facebook; environmental issues; Extinction Rebellion; Social rörelse; Strategisk kommunikation; Facebook; Miljö och Klimat; Extinction Rebellion;

    Sammanfattning : Social movements focusing on environmental issues experienced a renaissance in September 2018, and concurrently the environmentally focused social movement Extinction Rebellion was founded. Previous research reveals that social media has become an important tool for social movements for both mobilising and spreading knowledge and information. LÄS MER

  4. 3. Om politisk PR, Lögnfabriker och den publika sfärens fall : En kritisk diskursanalys av innehåll och strategi i Sverigedemokraternas PR-aktiviteter

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Agnes Liminga; Östman Nellie; [2020]
    Nyckelord :Political PR; The Public Sphere; Organized Persuasive Communication; Critical Discourse Analysis; Right wing populism; Sverigedemokraterna; Politisk PR; strategisk kommunikation; kritisk diskursanalys; högerpopulism; Sverigedemokraterna;

    Sammanfattning : This study concerns political communication in general, and right-wing populist PR in particular. Research shows that the role of mass media in liberal democracies has changed as a result of emerging social- and alternative media. LÄS MER

  5. 4. "There is no life without Jihad"- en kvalitativ studie av IS budskapsstrategier

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jasmine Falk; Andrea Vitéz; [2016]
    Nyckelord :IS; Islamiska Staten; strategisk kommunikation; budskapsstrategi; meddelandestrategi; sekularisering; post-sekularisering; disciplin och straff; Social Sciences;

    Sammanfattning : Today the self-proclaimed caliphate IS is one of the most feared and well known phenomenon of its time. Major military operations against the group have been initiated with the United States in the forefront but at the same time expression of opinions argue that IS has to be addressed in other ways than just military. LÄS MER

  7. 5. Härliga Härjedalen? : En studie om medborgares uppfattningar om Härjedalens kommuns arbete med kommunikation

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shade Amao; Frida Mattsson Wallin; [2015]
    Nyckelord :Strategisk kommunikation; PR; sociala medier; kommun; Härjedalen; förtroende; Habermas; Grunig;

    Sammanfattning : The role of a municipality is to make sure that their citizens are pleased and that the community is constantly evolving. The number of municipalities that are actively working with their communication is increasing as well as the municipalities acknowledging the opportunities with social media. LÄS MER