Sökning: "handelshögskolan master marknadsföring"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden handelshögskolan master marknadsföring.

1. 1. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Jonathan Segerström; Elina Tidström; [2022]
   Nyckelord :Business-to-business; Business marketing; Marketing communication; Digital media;

   Sammanfattning : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. LÄS MER

3. 2. Outsmart your phone: How commitment contracts can help us spend less time on our phones and why they work better for you than for me

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Max Bartels; [2019]
   Nyckelord :commitment contracts; self-control; goal setting; future self-continuity;

   Sammanfattning : This master thesis seeked out to address arising problems from increases in smartphone usage. Many of us spend multiple hours a day on our phones. While the benefits mobile devices can bring are obvious for most, our increasing usage of and psychological dependency on such devices come with serious side-effects. LÄS MER

4. 3. Fit for work? A quantitative study on the perceived effects of athletic business leaders

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Dennis Balgheim; Elin Kjellström; [2019]
   Nyckelord :athletic business leaders; leader perceptions; transformational leadership; implicit leadership theory; gender stereotypical leadership;

   Sammanfattning : In line with a global trend in health consciousness, organizations are investing heavily into wellness. Also, business leaders are found to engage in physical activities more and more. It is argued that athletic interest is used in the construction of leaders' professional identities in business contexts. LÄS MER

5. 4. Advancing blockchain: A case of blockchain-enabled residential P2P electricity trading

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karolina Brucknerova; Ina Zappe; [2019]
   Nyckelord :blockchain; energy sector; energy decentralization; peer-to-peer electricity trading; ecosystem;

   Sammanfattning : Moving towards decarbonization, the energy sector is facing a challenge of incorporating an increasing number of renewable energy sources generators in the existing electricity system. One of the proposed solutions is the adoption of blockchain-enabled residential P2P electricity trading. LÄS MER

7. 5. Marketing of free-from products in Swedish bakeries and patisseries

   Magister-uppsats, Karlstads universitet/Handelshögskolan

   Författare :Katharina Ehrnsperger; Johanna Pihlgren; [2015]
   Nyckelord :allergen free; bakery industry; free-from; functional foods; food intolerance; marketing;

   Sammanfattning : Food trends are evolving in many ways and one of the biggest upcoming trends is the free-from diet, which represents products free from allergen ingredients such as gluten, lactose, etc. The trend has reached individuals with food intolerances as well as people with a health conscious mind who believe this being a healthier way of living. LÄS MER