Sökning: "handelshögskolan stockholm d marknadsföring"

Visar resultat 1 - 5 av 473 uppsatser innehållade orden handelshögskolan stockholm d marknadsföring.

1. 1. influencer campaign composition - an empirical study of influencer marketing campaign considerations

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Xinying Li; Felix Fagergren; [2022]
   Nyckelord :social media; influencer marketing; categorization; performance measurement; optimization;

   Sammanfattning : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. LÄS MER

3. 2. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Carl Oscar Milebratt; Oscar Holmbergh; [2021]
   Nyckelord :Software-as-a-Service; Subscription-based enterprises; Earnings per share; Research and development; Customer Acquisition Cost;

   Sammanfattning : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). LÄS MER

4. 3. The Entrepreneur's Hunt for Smart Money: A qualitative study of the entrepreneur's perspective on the investment process

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Frida Nordenfors; Filippa Wähl; [2020]
   Nyckelord :entrepreneurial finance; entrepreneurial investment process; entrepreneur-investor relationship; expansion phase; high-growth start-up;

   Sammanfattning : Start-up companies, and subsequently the entrepreneurs, have an increasingly important role in today's global economy. Besides contributing to economic growth, they also have a crucial impact on the society in promoting innovation and productivity since their businesses contribute to technological changes and innovative solutions. LÄS MER

5. 4. Busy Doing Good or Business Doing Good?

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Tea Pettersson; Sofia Miram Olsson; [2020]
   Nyckelord :social entrepreneurship; entrepreneurship; gender; intention-based theory; social impact;

   Sammanfattning : The last decade's focus on social entrepreneurship (SE) can be seen as a response to increasing global social challenges. By combining social and environmental values with economic goals, SE has been proven to be a powerful tool in confronting these challenges. LÄS MER

7. 5. Unrequited Luxury Love: A story about how luxury met the internet

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Natalie Eriksson; Amanda Lindsjöö; [2020]
   Nyckelord :Luxury; representations; narratives; fictional expectation; promissory organizations;

   Sammanfattning : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. LÄS MER