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  1. 1. Franchising as an alternative form of outsourcing : länsförsäkringar Stockholm’s opportunities to expand the franchise concept by including home insurance inspections

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Anna Berge; [2015]
    Nyckelord :agency theory; franchising; home insurance inspection; inspection cost; insurance; interdependence; Länsförsäkringar; outsourcing; transaction cost theory; transaction-specific investment;

    Sammanfattning : Through the years at the market Länsförsäkringar has built up an organization with a strong brand, great economy and a good customer base, which create a great starting point to build up a franchise chain from. Today there are also two well-developed and successful franchise organizations within insurance and real estate agency. LÄS MER