Sökning: "hotellnäring"

Hittade 1 uppsats innehållade ordet hotellnäring.

1. 1. - Var vänlig klaga - En studie kring hur service recovery kan främja ett hotells konkurrensförmåga

   Magister-uppsats, Lunds universitet/Institutionen för Service Management

   Författare :Erik Jönsson; Katarina Rave; Therese Warringer; [2009]
   Nyckelord :hotellnäring; service recovery; konkurrens; lojalitet; relationsmarknadsföring; klagomålshantering; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : What we generally are lacking within the field of research regarding complaint management is a more niched knowledge about its usability and potential to foster competitive capability within a specific industry. The thesis main objective is the hotel industry and we have found a knowledge gap regarding how service recovery can foster a hotels competitive capability. LÄS MER