Sökning: "how to promote tourism in general"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden how to promote tourism in general.

1. 1. Tourism coopetition i svenska Lappland : samarbete och konkurrens inom turismmarknadsföring

   Kandidat-uppsats, Umeå universitet/Företagsekonomi

   Författare :Jesper Edlund Frii; Henrik Irebjörk; [2022]
   Nyckelord :tourism coopetition; marketing; place marketing; cooperation; competition; value proposition; tourist product; tourism; tourism coopetition; marknadsföring; platsmarknadsföring; samverkan; konkurrens; värdeerbjudande; turistprodukt; turism;

   Sammanfattning : I denna uppsats har vi studerat hur kommuner i svenska Lappland arbetar med marknadsföring och värdeerbjudanden kopplat till turism. Vi har intervjuat en representant vardera från nio av kommunerna. Samtliga respondenter har ett bärande ansvar över marknadsföring av kommunens turismutbud. LÄS MER

3. 2. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   Master-uppsats, Stockholms universitet/JMK

   Författare :Franziska Ewigleben; [2020]
   Nyckelord :Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Sammanfattning : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. LÄS MER

4. 3. The effects of self-identity and personal norms on prospectivetourists’ pro-environmental behaviour: The relevance of Eco-labels in online accommodation booking

   Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Jiaying He; [2019]
   Nyckelord :Environmental self-identity; Personal norms; Eco-labels; Pro-environmental behaviour; Online accommodation booking;

   Sammanfattning : As environmental quality strongly depends on human behaviour patterns, more attentions have been paid to understand and promote pro-environmental behaviour in the tourism sector with sustainable development. This thesis focuses on online Eco-label accommodation booking as a tourist pro-environmental behavior to study the effects of environmental self-identity and personal norms on prospective tourists’ pro-environmental behaviour. LÄS MER

5. 4. Sverigebilden internationellt : En studie inriktad på vilken bild av Sverige som kommuniceras internationellt

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Caroline Lennefors; [2017]
   Nyckelord :Sverige; Visit Sweden; turism; marknadsföring; image; målgrupp; kommunikation; internationellt; Sverigebilden;

   Sammanfattning : Visit Sweden is a marketing company with the main objective to promote Sweden from a tourism perspective internationally. Visit Sweden’s main office is in Stockholm. Other than that, Visit Sweden has twelve abroad offices which focus on marketing of Sweden in the specific country. LÄS MER

7. 5. The Seychelles Sustainable Tourism Label : The dissemination of information about a certification

   Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

   Författare :Mollie Hasselberg; Filippa Enander; [2016]
   Nyckelord :Sustainability; the Seychelles; the Seychelles Sustainable Tourism Label; certification programme; marketing; eco-certification.;

   Sammanfattning : The certification programme Seychelles Sustainable Tourism Label (SSTL) was founded by the government ofSeychelles with the aim to mainstream sustainable practises in the tourism industry. The purpose of this bachelorthesis was to investigate how information about the SSTL is and further could be, disseminated in order toachieve its vision. LÄS MER