Sökning: "hybrid marknadsföring"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden hybrid marknadsföring.

1. 1. Post Pandemic Work-Life Balance A qualitative study on the post-pandemic development of the managerial view on increased digitalization, working from home, and work-life balance

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Nils Öberg; Hanna Pellkvist; [2023]
   Nyckelord :Work-life balance; Remote work; Managerial perspective; Pandemic;

   Sammanfattning : The increased digitalization and remote work following the pandemic has caused both positive and negative shifts in the perception of work-life balance. On one hand, it has allowed for more flexibility in working hours, but on the other hand, it is at the expense of increased job intensity and technostress. LÄS MER

3. 2. Face-to-face over the Internet : Facing the hard truth with physical attendance in a post-pandemic society

   Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Författare :Kevin Nermark; [2023]
   Nyckelord :event attendance; remote participation; hybrid spaces; digital marketing; strategic communication; event planning.; eventdeltagande; deltagande på avstånd; hybridutrymmen; digital marknadsföring; strategisk kommunikation; eventplanering.;

   Sammanfattning : This research is based on a pilot study, conducted on a marketer from an unnamed company within the tech industry (the anonymity is used because of the integrity of the interview subjects of both the pilot study and this study). The company deals with B2B (Business to business) transactions, and the marketing in this is somewhat different from the typical B2C (business to consumer) type of marketing. LÄS MER

4. 3. The benefits and challenges in the B2B sales process derived from digitalization : And the augmentation of the hybrid work model

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sara Arrach; Oliver Varchi Tegelöf; [2022]
   Nyckelord :B2B Sales process; Hybrid Work Model; Digitalization; Digital Tools; Virtual meetings; Remote work;

   Sammanfattning : Sales is one of the oldest professions and is still a vital part of any business. It keeps evolving because of digitalization and from the impact of covid-19. The covid-19 outbreak has had tremendous influence on multiple levels in organizations and for business all over the world. Consequently, there is also an opportunity in a crisis. LÄS MER

5. 4. Is it worth it? Let me work it (digitally). An exploratory qualitative study on how organisations can facilitate digital teamwork through organisational culture.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Sanjidah Ahmed; Angélica Jiménez Méndez; [2021]
   Nyckelord :Digital teamwork; Social events; Check-ins; Organisational culture; Communication;

   Sammanfattning : During the Covid-19 pandemic, companies were forced to accelerate the adoption of digital work. Research performed during the pandemic identified organisational culture as an important factor to facilitate digital teamwork, yet there is little research on how to apply these concepts in practice. LÄS MER

7. 5. The Productivity Revolution: Your Guide for the Future of Workplace Allocation and the Effects of Working from Home

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexander Kokko; Henric Malm Casslén; [2021]
   Nyckelord :WFH; WFO; Hybrid workplace model; Productivity; Satisfaction;

   Sammanfattning : Remote work is not a new phenomenon, but the global standard up until very recently has been that employees work full time from their offices. The COVID-19 pandemic has forced millions of employees to work from home for an extended period of time, accelerating discussions and strategies regarding the future of workplace allocation and where employees work best. LÄS MER