Sökning: "idealised beauty"

Hittade 2 uppsatser innehållade orden idealised beauty.

1. 1. Who run the world? Girls! - A quantitative study of the effect of femvertising on women

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Desirée Hylander; Elin Svanberg; [2016]
   Nyckelord :Femvertising; Stereotypes; Extended effects; Attitude; Third person effect;

   Sammanfattning : Femvertising is a relatively new concept referring to female empowerment advertising. It has gained not only more attention and exposure within advertising (e.g. Dove's Real Beauty, Always' Like A Girl, and Lindex' Bravolution), but has also proven to be financially effective for firms. LÄS MER

3. 2. Curses, Ogres and Lesbians : An Examination of the Subversion and Perpetuation of Fairy Tale Norms in Two Adaptations of Beauty and The Beast

   Kandidat-uppsats, Umeå universitet/Institutionen för språkstudier

   Författare :Anne Drewett; [2016]
   Nyckelord :Beauty and the Beast; Bitter Thorns; Shrek; fairy tales; women as tradeable objects; heteronormativity; idealised beauty;

   Sammanfattning : Fairy tales as a form of social acculturation can subvert and/or perpetuate potentially harmful social norms. In this essay, Chris Anne Wolfe’s lesbian romance novel Bitter Thorns (1994) and the film Shrek (2001) are analysed as adaptations of the fairy tale Beauty and the Beast, with a focus on the extent to which they challenge and/or reinforce three fairy tale norms: women as tradeable objects, heteronormativity and idealised beauty. LÄS MER