Sökning: "ikea jönköping"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden ikea jönköping.

1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
   Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

3. 2. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

   Författare :Hoang Dung Nguyen; [2023]
   Nyckelord :Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Sammanfattning : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. LÄS MER

4. 3. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Philip Kaburek; Viktor Segerqvist; [2023]
   Nyckelord :Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

   Sammanfattning : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER

5. 4. Acquiring for Long-term Value Creation:A Case Study at Entreprenörinvest : “How does the entrepreneurial process regarding local direct investments impact the creation of long-term value?”

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Mhamad Zaid Alhamid; Isak Carlsson; Nils Claesson; [2022]
   Nyckelord :Long-Term Value Creation; Acquisition Approach; Local Regional Private Equity;

   Sammanfattning : Abstract: Background: In the southern areas of Sweden, around the birthplace of household brands such as IKEA, Peab, and Husqvarna, widespread entrepreneurial ventures have grown and seen their first few years of success. Alongside our collaborating private equity firm Entreprenörinvest we are trying to further expand the knowledge and descriptive concepts of what makes these entrepreneurial ventures successful. LÄS MER

7. 5. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   M1-uppsats, Jönköping University/JIBS Entrepreneurship Centre

   Författare :Vy Nguyen; Nhu Nguyen; [2022]
   Nyckelord :IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Sammanfattning : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. LÄS MER