Sökning: "ikea way"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden ikea way.

1. 1. Staffing policies of Swedish MNCs: case studies of motives, processes and factors influencing selection decisions of managerial positions for foreign markets

   D-uppsats, Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

   Författare :Josefin Wäppling Bernárdzon; [2010]
   Nyckelord :International Business; International Human ResourceManagement; IHRM; Human Resource Management; HRM; Globalstaffing; Staffing policies; Staffing strategies; Strategicinternational staffing; International managers; Factorsinfluencing selection decisions; Selection processes; Motivesfor international transfer; parent-country nationals; PCN; third-country nationals; TCN; host-country nationals; HCN; Swedish multi-national companies; Swedish MNCs; IKEA; AtlasCopco; SKF; Sandvik;

   Sammanfattning : In today's global economy, the area of International Human ResourceManagement has gained increased interest due to the significance of having'the right people at the right place' in order to gain a sustainablecompetitive advantage. The purpose of this study is to investigate thestaffing policies of Swedish MNCs for top managerial positions in foreignmarkets. LÄS MER

3. 2. Den gröna jakten : En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR

   Kandidat-uppsats, Karlstads universitet/Karlstads universitet/Fakulteten för ekonomi, kommunikation och ITFakulteten för ekonomi, kommunikation och IT

   Författare :Sanna Pettersson; [2009]
   Nyckelord :CSR; kommunikation;

   Sammanfattning : It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. LÄS MER

4. 3. Varumärket Sverige : En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.

   Kandidat-uppsats, Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Daniel Wilhelmsson; [2009]
   Nyckelord :Varumärke; Nation branding; Nationer som varumärken; Varumärkesstrategi;

   Sammanfattning : In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. LÄS MER

5. 4. Varumärket Sverige. En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för Ekonomi och Teknik (SET)

   Författare :Daniel Wilhelmsson; [2009]
   Nyckelord :Varumärke; Nation branding; Nationer som varumärken; Varumärkesstrategi;

   Sammanfattning : In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company’s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies. LÄS MER

7. 5. Corporate Identity in relation to Culture and Image in the Returns Department of IKEA Malmö

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Stephanie Limuaco; Leo Herzenstein; Dominik Lach; [2009]
   Nyckelord :Företagsledning; management; Management of enterprises; Business and Economics;

   Sammanfattning : The growing focus on customer relationship forces enterprises to tailor their processes in a more customer oriented way. The concept of customer relations is a topic of marketing studies, but it has strong implications on organization studies because of its role in the formation of employee understanding. LÄS MER