Sökning: "importance of marketing to business administration"

Visar resultat 1 - 5 av 48 uppsatser innehållade orden importance of marketing to business administration.

  1. 1. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Isabelle Örnbratt; Erica Stenström; [2023]
    Nyckelord :Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Sammanfattning : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. LÄS MER

  3. 2. BREEAM-SE och gröna lån : En kvalitativ studie kring miljöcertifieringen BREEAM-SE och kopplingen till bankers gröna lån

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Theo Claesson; Simon Dahl; [2023]
    Nyckelord :;

    Sammanfattning : Abstract   Title: BREEAM-SE and green loans.    Subject: Bachelor's thesis in Business Administration, 15 ECTS - specialization: The profitability achieved by property owners through environmental certification of their properties with BREEAM-SE. LÄS MER

  4. 3. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Eric Lwin; [2022]
    Nyckelord :collaboration; innovation; service ecosystem; institutional logic; business administration;

    Sammanfattning : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. LÄS MER

  5. 4. INDIVIDANPASSAD ELLER ÖVERVAKAD? : En kvantitativ studie om olika generationers attityder gentemot individanpassad marknadsföring.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Nils Eriksson; Robin Gissler; [2022]
    Nyckelord :Individanpassad marknadsföring; personlig integritet; Attityd; Generation X; Generation Z.;

    Sammanfattning : Date:                       2022-01-12   Level:                      Bachelor thesis in Business Administration, 15 cr    Institution:           School of Business, Society and Engineering, Mälardalen University    Authors:                Eriksson Nils, 95/11/20               Gissler Robin, 93/09/27                           Title:                       Personalized or monitored?                                  A quantitative study regarding different generations’ attitudes towards  personalized marketing.   Tutor:                     Ulf Andersson    Keywords:             Personalized Marketing, Personal integrity, Attitude, Generation X & Z   Research questions:              RQ1:   In which aspects does the attitude towards personalized marketing                                           differ between consumers in Generation X and Generation Z?                                     RQ2:  How does the attitudes of consumers within Generation X and Generation Z affect their consumption of products from companies using personalized marketing?     Purpose:                The purpose of this paper is to explore whether the attitude towards personalized marketing differs between Generation X and Generation Z. LÄS MER

  7. 5. Utvecklingen av marknadsföringsstrategier i digitaliseringens spår : En studie om Bonnier News lokaltidningssegment

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Jesper Arnshed; Fabian Seitz; [2022]
    Nyckelord :Media; newspaper; local newspaper; digitization; digital transformation; marketing; marketing strategies.; Media; tidning; lokaltidning; digitalisering; digital transformation; marknadsföring; marknadsföringsstrategier.;

    Sammanfattning : Titel: Utvecklingen av marknadsföringsstrategier i digitaliseringens spår - En studie om Bonnier News lokaltidningssegment Nivå: Kandidatuppsats i ämnet Företagsekonomi C Författare: Jesper Arnshed & Fabian Seitz Handledare: Katarina Arbin Datum: Januari 2022 Syfte: Traditionell mediekonsumtion har länge utgått från den fysiska papperstidningen. Med digitaliseringens intåg blev förändringar påtvingade för verksamheter. LÄS MER