Sökning: "influencers"

Visar resultat 1 - 5 av 208 uppsatser innehållade ordet influencers.

  1. 1. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Vendela Fridell; Frida Mandelin; [2018-07-03]
    Nyckelord :Identity; Influencer; Instagram; Consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Nyckelord :Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. To Influence and Be Influenced

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ebba Törneman; Erika Molinder; [2018-07-03]
    Nyckelord :Celebrity endorsement; Micro-influencers; Macro-influencers; Social media; Authenticity; Identification;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aishatou Fatima Moore; Loviisa Vaaheranta; [2018-07-03]
    Nyckelord :e-commerce; e-retailer; internationalization; internationalization performance; local adaptation; Desenio; Eleven; Fritidsfabriken; Junkyard; Miss Mary of Sweden; Northern Spirit;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  5. 5. Influencers påverkan på konsumentens köpprocess -En kvalitativ studie om hur konsumentens köpprocess inom mode påverkas av influencer marketing på Instagram

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Estelle Beaunez Lundqvist; Sara Georgsson; [2018-06-27]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

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