Sökning: "informal branding"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden informal branding.

  1. 1. Störst kommer först? - Employer branding i mindre, nystartade företag

    Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

    Författare :Hanna Svensson; Sandra Andersson; [2019-09-02]
    Nyckelord :Employer branding; HR; konkurrens; nya företag; småföretag;

    Sammanfattning : In recent years, employer branding has become a popular and very used strategy for all types of organizations and companies. Since the difference between big corporations and small, newly started companies, can be quite big it is important to take this under consideration when creating the employer branding strategy. LÄS MER

  3. 2. Food for Change: Exploring rural-urban linkages among youth in Guatemala

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Clara Axblad; [2018]
    Nyckelord :agriculture; communication; consumption; development; food; urbanization; Guatemala; rural-urban linkages;

    Sammanfattning : As the world grapples with increasing urbanization, population growth, climate change and depleting natural resources, there is an increased recognition that more food will have to be produced with fewer resources while food consumption has to shift rapidly towards more sustainable patterns. Meanwhile, although many are willing to work in and innovate agricultural practices, young people in rural areas still struggle to access the resources needed to be part of this shift, not to mention to make a living. LÄS MER

  4. 3. Eldrimner Mathantverk : a collective brand for artisan produced food items

    Master-uppsats, SLU/Dept. of Economics

    Författare :Karin Haglund; [2017]
    Nyckelord :artisan food production; artisan food producers; branding; certification system; collective asset; collective brand; coordination mechanisms; small-scale food producers; social capital; quality label;

    Sammanfattning : Although mass production of undifferentiated commodities dominates the market for food products, a shift has turned consumers’ interests towards alternative food chains with a focus on quality attributes, origin and a stronger control and guarantee. But as the variety of food products expands, consumers require more information in their purchase situations. LÄS MER

  5. 4. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Nyckelord :Branding; B2B; Consultans; Public sector; Relationship;

    Sammanfattning : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. LÄS MER

  7. 5. Twitter is not for Everyone

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alba Chiara Di Bari; [2015]
    Nyckelord :Twitter; Matteo Renzi; Italy; public relations; political public relations; incumbency; political communication; prime minister; social media; strategic PR; Law and Political Science;

    Sammanfattning : Politicians and public relations practitioners need to consciously and strategically communicate on Twitter not only during elections, but also during incumbency. However; previous approaches to PR failed to offer candidates successful long-term strategies. LÄS MER