Sökning: "internal marketing matrix"

Hittade 4 uppsatser innehållade orden internal marketing matrix.

  1. 1. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erika Fredriksson; Jennifer Annvik; [2015]
    Nyckelord :Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

    Sammanfattning : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. LÄS MER

  3. 2. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Patrik Zackrisson; [2010]
    Nyckelord :Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Sammanfattning : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. LÄS MER

  4. 3. The battle of DTAC in Thailand’s mobile phone operator market

    Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
    Nyckelord :Marketing;

    Sammanfattning : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. LÄS MER

  5. 4. Kan intern marknadsföring skapa bättre förutsättningar för att nå en reklamkampanjs marknadsföringsmål? - En fallstudie av Svenska Statoil AB

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henrik Andreasson; Stefan Malmborg; Max Holmberg; [2006]
    Nyckelord :Intern marknadsföring; gapanalys; agentteori; internal marketing matrix; personalperspektiv; reklamkampanj; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Uppsatsen ämnar beskriva den interna marknadsföring som finns mellan företagets ledning och dess personal före, under och efter en reklamkampanj. En analys av hur reklamkampanjers budskap och effektivitet kan förändras då teorierna om intern marknadsföring i högre grad implementeras i organisationen... LÄS MER