Sökning: "international business and marketing uppsala universitet"

Hittade 5 uppsatser innehållade orden international business and marketing uppsala universitet.

1. 1. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Nyckelord :SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER

3. 2. The Differentiation of a Nation : The Swedish Nation Brand Management

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Adam Kinnwall; [2017]
   Nyckelord :International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Sammanfattning : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. LÄS MER

4. 3. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Tadas Gustas; Caroline Blixt; [2016]
   Nyckelord :International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

   Sammanfattning : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. LÄS MER

5. 4. Bjorn again – A new opportunity for Björn Borg to conquer the U.S.

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ludvig Blom; Eric Malm; [2009]
   Nyckelord :Country of origin; Brand Equity; Fashion marketing; Corporate storytelling; The Uppsala internationalization model; Push and Pull theory; National stereotypes; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. LÄS MER

7. 5. GMO Food Products - The issue of marketing and selling them in Europe.

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Shane King; [2006]
   Nyckelord :MEA; Management of enterprises; Företagsledning; management; Business and Economics;

   Sammanfattning : Title: GMO Food Products The issue of marketing and selling them in Europe - A Business and Legal Perspective. Author: Shane King Supervisors: Anneli Carlsson and Ewa Rabinowicz Problem The European Unions regulations in regard to GMO’s and the approval process for both release into the environment, and onto the market, has been under fire by the USA along with Canada and Argentina. LÄS MER