Sökning: "international business and marketing uppsala universitet"
Hittade 5 uppsatser innehållade orden international business and marketing uppsala universitet.
1. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER
2. The Differentiation of a Nation : The Swedish Nation Brand Management
Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionenSammanfattning : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. LÄS MER
3. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. LÄS MER
4. Bjorn again – A new opportunity for Björn Borg to conquer the U.S.
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : We found that Swedish fashion companies are ambivalent towards enhancing or concealing their country of origin. Although brand managers acknowledge Swedish country of origin effects as positive in general, their marketing communication is sometimes more focused on positioning the brand as an international label without boundaries. LÄS MER
5. GMO Food Products - The issue of marketing and selling them in Europe.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: GMO Food Products The issue of marketing and selling them in Europe - A Business and Legal Perspective. Author: Shane King Supervisors: Anneli Carlsson and Ewa Rabinowicz Problem The European Unions regulations in regard to GMO’s and the approval process for both release into the environment, and onto the market, has been under fire by the USA along with Canada and Argentina. LÄS MER