Sökning: "kestävä kehitys"

Hittade 2 uppsatser innehållade orden kestävä kehitys.

  1. 1. Perceptions of Open Data in the Tourism Industry in Finland : Implementation, Use, and Links with Sustainable Tourism Development

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Eveliina Anttila; [2020]
    Nyckelord :Open Data; Sustainable Development; Sustainable Tourism; Diffusion of Innovations; Finland; avoin data; kestävä kehitys; kestävä matkailu; innovaatioiden diffuusio; Suomi;

    Sammanfattning : Making data openly accessible and how to utilize data are becoming increasingly clear in business development. Therefore, succeeding in it can allow a tremendous competitive advantage in the tourism market. The previous research has been lacking to show how tourism enterprises and regions can utilize open data in their favor. LÄS MER

  3. 2. Better products, better world, better image : A Study on the Interaction of Corporate Social Responsibility, New Product Development and Brand Image in the B2B Sector

    Master-uppsats, Ekonomihögskolan, ELNU

    Författare :Noora Irina Miettinen; Soraya Lima Silva; [2012]
    Nyckelord :Corporate social responsibility; sustainability; new product development; innovation; B2B brand image; B2B brand perception; Yrityksen yhteiskuntavastuu; kestävä kehitys; tuotekehitys; innovaatio; B2B brandi-imago; B2B brandivaikutelma; Responsabilidade social coperativa; desenvolvimento de novos produtos; innovaçäo; imagem de marca no setor de de negócios; Företagens samhällsansvar; hållbarhet; produktutveckling; innovation; B2B varumärkesimage; B2B varumärkesuppfattning;

    Sammanfattning : Title: Better products,   better world, better image: A study on the   interaction of corporate social responsibility, new product development and   brand image in the B2B sector Authors: Soraya Lima Silva & Noora Irina Miettinen Course: Marketing master programme final thesis, 30 ECTS, spring semester 2012,LinnaeusUniversity Keywords: Corporate social responsibility, sustainability, new product development, innovation, B2B brand image, B2B brand perception Purpose: Investigating how customer’s perception of brand image is affected by corporate social responsibility (CSR) and new product development (NPD) in the business-to-business (B2B) sector in the telecommunication and chemical industries. Method: Mixed methods research, cross-sectional research design Interviews with 4 supplier companies Qualitative content analysis on documents of 40 supplier companies Questionnaire to customer companies with 99 responses Findings: CSR and NPD were usually seen as separate and detached activities. LÄS MER