Sökning: "kornejeva"

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  1. 1. Why blogs? - An exploratory study on blog reading among young women in Sweden

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Laima Kornejeva; [2012-10-05]
    Nyckelord :Social media; blog readers; marketing communications; word-of-mouth WOM ; blogs; uses and gratifications; new media;

    Sammanfattning : Purpose: To explore why and how young women in Sweden are reading blogs. Background: Consumers are turning away from the traditional elements of the promotion mix; in particular, they are reducing their reliance on advertising. LÄS MER