Sökning: "lacan s discourse"

Hittade 3 uppsatser innehållade orden lacan s discourse.

  1. 1. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

    Master-uppsats,

    Författare :Luis Grau; Andrei Vanetski; [2018]
    Nyckelord :brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

    Sammanfattning : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. LÄS MER

  2. 2. “Nobody’s free until everybody’s free”: Rethinking feminist politics in the 2014 Swedish election campaign

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Kirill Filimonov; [2015]
    Nyckelord :feminism; feminist politics; identity politics; electoral communication; intersectionality; radical democracy; discourse theory; hegemony; antagonism;

    Sammanfattning : This study explores the hegemonic articulation of ‘feminist politics’ by the Swedish political party Feminist Initiative (Feministiskt initiativ) during 2014 national parliamentary election campaign. The analysis is carried out on two levels: the construction of the hegemonic project of feminist politics and the construction of an antagonist. LÄS MER

  3. 3. Discourse of Gender : How language creates reality

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Martin Hohendorf; Alessandra Pucci Daniele; [2014]
    Nyckelord :Leadership; gender; sex; Discourse; language; Post-structuralism; feminism; Foucault; female leadership; glass ceiling;

    Sammanfattning : This master thesis deals with the gender perception in leaderships positions. Starting from our awareness of a gendered leadership gap, this thesis aims to show our development towards our understanding of reality as socially constructed. We apply the Discourse in order to see how oppression works on women. LÄS MER

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