Sökning: "late entrant"

Hittade 2 uppsatser innehållade orden late entrant.

  1. 1. Exploratory study of market entry strategies for digital payment platforms

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Anna Marcinkowska; [2018]
    Nyckelord :Market entry; strategy; digital payment platform; platform; network effects; first mover; late entrant; early follower; klarna; swish; paypal; seqr; wywallet; homing costs; switching costs; internationalization; bankid; bank-id; cashless society; timing of entry; one-sided; two-sided; multi-sided; NFX; cross-side; cross side; same-side; same side; subsidy-side; subsidy side; money-side; money side; secondary data analysis; degrees of navigation; navigational degrees; content; cognitive load; application; mobile payment; mobile wallet;

    Sammanfattning : The digital payment industry has become one of the fastest evolving markets in the world, but in the wake of its rapid advancement, an ever increasing gap between academic theory and the actual reality of this market widens - and especially so when it comes to entry theory. It is widely acknowledged that the world is moving towards an ever more homogeneous economy, but despite the fact that payment preferences differ greatly from country to country - research on this subject continues to revolve mainly around localized efforts. LÄS MER

  3. 2. Myten om att vara först : En studie om first-mover fördelar inom företag som levererar färdiga matkassar på internet i Sverige

    Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Alexander Rossev Berent; Leonard Warvsten; [2017]
    Nyckelord :First - mover advantage; second - mover advantage; Early - entrant; late - entrant advantage; Grocery bags online; First - mover fördelar; Second - mover fördelar; Early - mover fördelar; Late - mover fördelar; Färdiga matkassar på internet;

    Sammanfattning : Background: A common assumption in business research is that first-movers in new markets often tends to have competitive advantages that sequent companies find difficult to compete with. Recently the formal research usability has begun to be questioned. The empirical basis there search of this area rests on, is criticized of being too homogenous. LÄS MER