Sökning: "literature seminar"
Visar resultat 1 - 5 av 129 uppsatser innehållade orden literature seminar.
1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER
2. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. LÄS MER
3. Performance Measurement Systems, Middle Managers, and the Fight over Control
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Performance Measurement Systems, Middle Managers, and the Fight over Control Seminar Date: June 2nd, 2023 Course: Business Administration: Bachelor’s degree project in organization. Undergraduate level, 15 credits. LÄS MER
4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER
5. Berättelser om digitalisering
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Sammanfattning Seminariedatum: 2 juni 2023 Kurs: FEKH49 - Examensarbete i organisation på kandidatnivå Författare: Edvin Eriksson, Leo Mitelman och Philip Trozelli Handledare: Anna Stevenson Fem nyckelord: Digitalisering, storytelling, narrativ, sensegiving och sensemaking Frågeställning: Hur framställs berättelsen om digitalisering på olika vis? Syfte: Syftet med uppsatsen är att analysera och förstå hur olika berättelser om digitalisering presenteras från olika perspektiv i en organisation. Med en narrativ analys utifrån befintlig litteratur, strävar uppsatsen efter att skapa mening och förståelse om hur olika aktörer i en organisation framställer berättelser om digitalisering. LÄS MER
