Sökning: "loyalty theories"

Visar resultat 11 - 15 av 241 uppsatser innehållade orden loyalty theories.

  1. 11. Samverkan - ett samarbete på olika vilkor. : En vetenskaplig essä om samverkan i grundskolan mellan fritidshemslärare och klasslärare.

    Uppsats för yrkesexamina på grundnivå, Södertörns högskola/Lärarutbildningen

    Författare :Orhan Anar; Sofia Mårdh; [2023]
    Nyckelord :Collaboration; curriculum; after-school care teachers; classroom teachers; power; loyalty; loyalty conflict; hierarchy; samverkan; styrdokument; fritidslärare; klasslärare; makt; lojalitet; lojalitetskonflikt; hierarki;

    Sammanfattning : Syftet med denna vetenskapliga essä är att skapa en bredare och djupare förståelse kring problematiken med samverkan mellan fritidshemslärare och klasslärare. I läroplanen finns brister om vad samverkan ska innehålla och hur den bör utformas och vår gemensamma uppfattning är att det fortfarande finns brister i hur arbetet med samverkan sker. LÄS MER

  3. 12. Leveraging Service Recovery as a Marketing Tool

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Daniel Mubiru; Fiona Nyamache; [2023]
    Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

  4. 13. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    Kandidat-uppsats,

    Författare :Chau Le; Nhan Chau; [2023]
    Nyckelord :Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Sammanfattning : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. LÄS MER

  5. 14. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Nyckelord :Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Sammanfattning : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. LÄS MER

  7. 15. En unik bransch med kunden i fokus : En kvalitativ studie om relationsbyggande inom fastighetsmäklarbranschen

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Ebba Amandusson; Wilma Kling; [2022]
    Nyckelord :Relationship building; Customer relationship; Customer loyalty; Trust; Gender; Relationsbyggande; Kundrelation; Kundlojalitet; Förtroende; Könsroller;

    Sammanfattning : The housing deal is one of the biggest deals made in life where a lot of money and emotions are involved. It is about a special business in which the real estate agent has an important role. The real estate profession is a profession of trust that largely is about building customer relationships. LÄS MER