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  1. 1. Closing the gap between frugal and reverse innovation : Lessons learned from the case of the Tata Nano

    Master-uppsats, Företagsekonomi; Filosofiska fakulteten

    Författare :Martin Aschmoneit; Dijana Janevska; [2013]
    Nyckelord :reverse innovation; frugal innovation; emerging markets; multinational companies; Tata Nano.;

    Sammanfattning : Abstract Title: Closing the gap between frugal and reverse innovation – Lessons learned from the case of the Tata Nano Authors: Martin Aschmoneit ([email protected]) Dijana Janevska (dijana.janevska@gmail. LÄS MER