Sökning: "market challenges and opportunities"

Visar resultat 1 - 5 av 541 uppsatser innehållade orden market challenges and opportunities.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    Master-uppsats, SLU/Dept. of Economics

    Författare :Gabriella Peyron; [2024]
    Nyckelord :Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Sammanfattning : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. LÄS MER

  4. 3. Vad gör jag sen? : En litteraturstudie om unga med intellektuell funktionsnedsättning och deras relation till sysselsättning och arbete

    Kandidat-uppsats, Malmö universitet/Institutionen för socialt arbete (SA)

    Författare :Therése Andersson; [2024]
    Nyckelord :daily activity; employment; intellectual disability; labour market; post-school occupation;

    Sammanfattning : Studies and reports have shown that a significant portion of young individuals with intellectual disabilities who complete their studies at special needs upper-secondary school find themselves outside the labor market. Among these, a considerable number are described as being somewhere else, i.e., not in employment, education, or daily activities. LÄS MER

  5. 4. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  7. 5. Självkörande fordon : En fallstudie av positiva och negativa ekonomiska och socialaeffekter av införande av självkörande lastbilar i ett transportföretag.

    Kandidat-uppsats,

    Författare :issa zeid Baker; Abdullah Hassan; [2024]
    Nyckelord :;

    Sammanfattning : The transport industry is facing major challenges as customers strive for high quality services and fast deliveries. Therefore, transport companies started investing in new innovations to be able to satisfy the customer's requirements. LÄS MER