Sökning: "market demand marketing"

Visar resultat 1 - 5 av 63 uppsatser innehållade orden market demand marketing.

1. 1. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

   Magister-uppsats, Högskolan i Gävle/Högskolan i Gävle/Ämnesavdelningen för företagsekonomiInstitutionen för ekonomi

   Författare :Maria Roeck Hansen; [2010]
   Nyckelord :Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

   Sammanfattning : Aim: Problem background -CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. LÄS MER

3. 2. The Relation between Lean Manufacturing & Customer's Demand Uncertainty

   Master-uppsats, Högskolan i Jönköping/JTH. Forskningsområde Industriell organisation och produktion; Högskolan i Jönköping/JTH. Forskningsområde Industriell organisation och produktion

   Författare :Muhammad Abid; Senol Özkan; [2009]
   Nyckelord :Lean; Agile; Leagile; Uncertainty; Customers Demand; Decoupling point;

   Sammanfattning : Customer Demand Uncertainty is a big obstacle for companies to sustain their competitiveness in the market that responding customer requirements becomes essential. Besides companies need to consider also their cost structures which should have in high consistency to survive as well. LÄS MER

4. 3. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

   Magister-uppsats, Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Justus Leistén; Kamran Sairafi; [2009]
   Nyckelord :sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

   Sammanfattning : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. LÄS MER

5. 4. Improving Customer Service through Just-in-Time Distribution : Fitting into the customer’s service offer in case of ELECTROLUX LAUNDRY SYSTEMS

   Magister-uppsats, Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Författare :Кatsiaryna Kazak; Yee Choi Wing; [2009]
   Nyckelord :Electrolux Laundry Systems; Just-in-time distribution; Relationship marketing; Dynamic capabilities; Competitive advantage;

   Sammanfattning : The international environment today has been undergoing unprecedented change and many companies are seeking new ways to stand out from the competition by sustaining their competitive advantage. Internationalization and firms’ consolidation increase competition in the dynamic marketplace . LÄS MER

7. 5. International Logistics : Realizing the coherence between efficient logistics strategy and international growth.

   Magister-uppsats, Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

   Författare :Henrik Florby; Marcus Justad; [2009]
   Nyckelord :Volvo Construction Equipment; Middle East; Logistics strategy; Competitive advantage; Organisational capabilities;

   Sammanfattning : The world economy is in a transition period never experienced before, One of the main realising factors, boosting economy growth, is the catch up of many emerging countries. The emerging countries impose new competitive dimensions to the global economy, forcing well established multinational corporations into new competitive situations, brining both opportunities and threats. LÄS MER