Sökning: "market orientation"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden market orientation.

1. 1. Cellphone Survey System : En studie om marknadsförhållanden och produktlansering för Tradewell Group AB

   Uppsats för yrkesexamina på avancerad nivå, Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

   Författare :Felix Berglund; [2009]
   Nyckelord :Product launch; product development; methods for collecting data; statistical surveys; customer surveys; Produktlansering; produktutveckling; datainsamlingsmetoder; statistiska undersökningar; kundundersökningar;

   Sammanfattning : Today’s market for companies doing statistical surveys is a market consisting of mostly standardized methods where differentiating your company from the competitors is hard. Simultaneously both the society at large and technology in specific is under constant development and everything needs to be done at a faster pace with better precision. LÄS MER

3. 2. Decision Making From Chinese Partners' Perspective In Sino-Foreign Joint Ventures

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Se Guo; [2009]
   Nyckelord :SFJV; Chinese Partners; Decision Making; Bargaining Power; Cultural Distance; Driving Forces; Changes; Consequences; Law of China; Objectives; Sweden; China;

   Sammanfattning : As the Chinese rate of growth has accelerated, China is increasingly considered as an important market for a diverse range of goods and services, including the advancedand complex. This has caught the attention of foreign firms in general and Swedish multinational companies in particular (Demir & Söderman 2007). LÄS MER

4. 3. SFINX ett integrationsprojekt : ur deltagarnas perspektiv

   Kandidat-uppsats, Stockholms universitet/Pedagogiska institutionen; Stockholms universitet/Pedagogiska institutionen

   Författare :Aino Collmar; Susanna Fredricsson; [2009]
   Nyckelord :SFINX;

   Sammanfattning :  Abstract This paper is to examine a specific integration projects by the name of SFINX, the participants' perspective. We chose to highlight three themes that concern the analysis what the participants thought about the content / efficacy, effectiveness and efficiency analysis, which means what the participants thought could be improved in the project. LÄS MER

5. 4. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

   Magister-uppsats, Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

   Författare :Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
   Nyckelord :Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

   Sammanfattning :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. LÄS MER

7. 5. International Entrepreneurship in Swedish well established companies : A qualitative study of selected companies in Jonkoping County

   Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Dmitry Harapko; Kaoutar Rankou; [2009]
   Nyckelord :Internationalization; Entrepreneurial orientation; Corporate entrepreneurship;

   Sammanfattning :     Abstract Research is focusing on the process through which companies internationalize, which is often based on their size, operations, internal capabilities and competencies. Present global economic conditions enforced by the strong competitiveness factor stimulate every company to act in a different way. LÄS MER