Sökning: "marketing consultancy"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden marketing consultancy.

  1. 1. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Dyrhage; [2020]
    Nyckelord :Innovation; agile; advantages; disadvantages; digital B2C service companies;

    Sammanfattning : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. LÄS MER

  3. 2. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Rhianna Rees; [2019]
    Nyckelord :Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Sammanfattning : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. LÄS MER

  4. 3. Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Fanny Nilsson; Felicia Schützler; Jennifer Sturedahl; [2019]
    Nyckelord :Business Development; Digital Innovation; Dynamic Capability; Facebook; Inertia; Marketing Inertia; Marketing Strategy; Organizational Inertia; Social Media;

    Sammanfattning : Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. LÄS MER

  5. 4. Let Them Brand This Town : A Qualitative Study of How Major Cities Manage User-Generated Content in Their Branding Strategies

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Lucas Carlos Alban; Michael Wieneck; [2018]
    Nyckelord :;

    Sammanfattning : Background: Ongoing urbanization and increased visits to urban areas make cities around the globe compete with each other. As places increasingly aim to attract visitors, residents, businesses or investments, place branding becomes a new discipline within the field of marketing and city branding arises as a means to differentiate a city in the global marketplace. LÄS MER

  7. 5. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Nyckelord :Branding; B2B; Consultans; Public sector; Relationship;

    Sammanfattning : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. LÄS MER