Sökning: "marketing through world of mouth"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden marketing through world of mouth.

  1. 1. ”Är det detta du menar? – Nej, det är det verkligen inte!” En analys av konsumenters missnöje vid möten med chatbots i kundtjänst

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annie Bolmgren; Emma Axelsson; Julia Krusell; [2024]
    Nyckelord :Keywords: Chatbots; customer service; service quality; dissatisfaction; frustration; Technology and Engineering; Business and Economics;

    Sammanfattning : Chatbots are increasingly being adapted as substitutes to humans in customer service. As the level of adoption increases, it becomes more important to understand the phenomenon of robots replacing humans – a new chapter in the rising digital world. LÄS MER

  3. 2. Konsumentuppfattning kring idrottsupportrars inställning till sponsorer som går emot idrottens värderingar : En jämförelsestudie om svenska idrottkonsumenters emotionella koppling till idrottsaktörer

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Joel Haapanen; Jens Södblom; [2021]
    Nyckelord :Sponsors; Sports; Betting; Alcohol; Fast food; The Swedish Sports Confederation; Supporters;

    Sammanfattning : Competitive sports has grown into a large industry with a turnover of hundreds of billions of dollars. In line with the digitalization and globalization that the world has undergone in recent years, there have been great marketing opportunities for sponsors who want to benefit from the sport and its positivity. LÄS MER

  4. 3. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Nyckelord :;

    Sammanfattning : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. LÄS MER

  5. 4. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Johanna Stenberg; Milana Ruljova; [2021]
    Nyckelord :Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Sammanfattning : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. LÄS MER

  7. 5. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Zakaria Mohseni; Farouk Tutu Madara; [2020]
    Nyckelord :electronic Word-of-Mouth eWOM ; Purchase Intention; Channels; Valence; Length; Online Review; SNS;

    Sammanfattning : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. LÄS MER