Sökning: "media reception"
Visar resultat 1 - 5 av 153 uppsatser innehållade orden media reception.
1. Sexistisk reklam i influencers personliga kanaler. En kvalitativ intervjustudie om unga människors uppfattning och värdering av influencer-reklam på det sociala mediet Instagram
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study examines what perspectives there are among young Swedish adults and how they perceive sexist content on Swedish influencers´ personal Instagram accounts in relation to gender-discriminatory advertising. To do so, six qualitative interviews have been conducted with both men and women aged 20 to 30, who all live in Sweden, specifically in Gothenburg. LÄS MER
2. Conjunction of the spheres. The struggle for hegemony in the English language online reception of Netflix adaption: The Witcher.
Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This essay uses the concepts of convergence culture, transmedia and hegemony, to understand the struggles within the English language reception to Netflix Tv production “The Witcher.” In order to help the reader, the essay presents the background to the larger Witcher franchise, as well as standard debates and issues within the fantasy genre, the role-playing-game genre and convergence culture. LÄS MER
3. Messages from the deep: A reception study of Denis Villeneuve's Dune
Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaperSammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER
4. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER
5. Flykting Vs Flykting : En komparativ studie kring flyktingmottagandet 2015 i jämförelse med flyktingmottagandet 2022 och hur detta har påverkat det svenska samhället
Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)Sammanfattning : This comparative analysis is based on two theoretical frameworks, called implementation theory and agenda-setting theory, which aims to investigate how the reception of refugees from the year 2015 in Sweden differs in comparison to the reception of refugees in year 2022 as well as looks into how this has affected the Swedish society. The implementation theory focuses on how the reception of refugees is handled within political decisions and changes while the agenda-setting theory centers around how the reception of refugees in the media affected the population further analyzing how these two cases have affected the Swedish society as a whole. LÄS MER
