Sökning: "media strategy"

Visar resultat 1 - 5 av 1074 uppsatser innehållade orden media strategy.

1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

3. 2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

4. 3. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

   Master-uppsats, Lunds universitet/Graduate School

   Författare :Luis Felipe Villota Macias; [2024]
   Nyckelord :Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

   Sammanfattning : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. LÄS MER

5. 4. Narkotikans roll i polisens strategier och arbete : En kvalitativ studie om den svenska polisens arbete mot narkotika

   Kandidat-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Författare :Nova Bergman; Linnea Alke; [2024]
   Nyckelord :Narcotics; Police work; Crime prevention; Crime fighting.;

   Sammanfattning : Due to the fact that narcotics is a highly current topic in the mass media, which draws attention to the prominent change that has taken place in the drug market in recent years, there is therefore not much significant research in the research area linked to Sweden yet. Therefore, this study will focus on investigating how the crime prevention and crime fighting efforts against narcotics are applied by the police in Police Region North in Sweden, as well as which crime prevention efforts the police believe should be used against narcotics in the future. LÄS MER

7. 5. Koranbränningar i Sverige – en byggsten i rysk informationspåverkan? En studie om strategiska narrativ i rysk statsmedias rapportering om 2023 års koranbränningar i Sverige

   Kandidat-uppsats, Försvarshögskolan

   Författare :Torniainen Björkman Simon; [2024]
   Nyckelord :Information Influence; Strategic Narratives; Sweden; Russia; Authoritarian State Media; Sputnik; Quran Burnings;

   Sammanfattning : Information influence from authoritarian states poses significant challenges for democracies all around the world. The projecting of strategic narratives has become a key-strategy in cross border influence. Utilizing the theoretical framework of strategic narratives, this study seeks to comprehend information influence in Russian state media. LÄS MER