Sökning: "mellborg"

Hittade 3 uppsatser innehållade ordet mellborg.

  1. 1. Chairman or chairperson? Or perhaps chair? : Swedish upper secondary school students’ knowledge of, and attitudes towards unbiased and ‘politically correct’ English usage

    Kandidat-uppsats, Institutionen för humaniora

    Författare :Magnus Mellborg; [2006]
    Nyckelord :gender neutral usage; political correctness;

    Sammanfattning : The aim of this essay was to investigate the knowledge of, and attitudes towards unbiased English usage amongst Swedish upper secondary school students. For the purpose of this study, a survey was carried out at an upper secondary school in southern Sweden. LÄS MER

  3. 2. LA CRISE D’OCTOBRE ET LE MOUVEMENT SOUVERAINISTE DU QUÉBEC

    Kandidat-uppsats, Institutionen för humaniora

    Författare :Magnus Mellborg; [2006]
    Nyckelord :Québec;

    Sammanfattning : .... LÄS MER

  4. 3. Ompositionering av varumärken : en strategisk fråga

    Magister-uppsats, Ekonomiska institutionen

    Författare :Sofia Löfblad; Jeanette Mellborg; [2003]
    Nyckelord :Business and economics; Brands; repositioning; strategy; brand identity; Ekonomi;

    Sammanfattning : Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers’ view of the brand image. LÄS MER