Sökning: "mindshare"

Hittade 2 uppsatser innehållade ordet mindshare.

1. 1. Academic Initiatives and eLearning

   C-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Författare :Marcus Lindholm; [2008-07-03]
   Nyckelord :Academic Initiatives; ROI; knowledge transfer; education; evaluation methods; mindshare;

   Sammanfattning : The IT students that graduate today will be the IT industry’s employees and possible customers tomorrow. Today universities can lower costs by joining academic initiatives that allow them to leverage limited educational funds more efficiently while still providing a high quality education. LÄS MER

3. 2. Värdet av lojalitet : Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Johan Vestin; Magnus Ericsson; [2007]
   Nyckelord :Lojalitet; värdeskapande;

   Sammanfattning : Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. LÄS MER