Sökning: "monogram"

Hittade 3 uppsatser innehållade ordet monogram.

  1. 1. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emma Mathilda Lyppert; [2021]
    Nyckelord :Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Sammanfattning : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. LÄS MER

  3. 2. Betydande bokstäver : Det broderade monogrammets utformning och placering mellan 1892-2007

    Kandidat-uppsats, Institutionen för kultur och kommunikation

    Författare :Kristin Petters; [2008]
    Nyckelord :monogram; textilier; broderi;

    Sammanfattning : Kvinnor har under stora delar av 1900‐talet broderat monogram på hemmets textilier för att skilja tillhörigheter åt och undervika förväxling. Monogrammet hade även en prydande funktion på textilierna, som broderats mer eller mindre synliga på textilierna under åren. LÄS MER

  4. 3. Branding and brand hacking - an investigation of the struggle for the meaning of cultural and commercial symbols between the dominating and sub- and counter-cultural spheres.

    Magister-uppsats, Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Författare :Peter Bengtsen; [2007]
    Nyckelord :Beejoir; brand hacking; branding; graffiti; Louis Vuitton; marketing; street art; Super Flat; Takashi Murakami; unsanctioned urban expression usanktioneret urbant udtryk; Art History; Konstvetenskap; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Sociology; Sociologi; Arts and Architecture; Business and Economics; Social Sciences;

    Sammanfattning : In my thesis I present the work of the Japanese artist Takashi Murakami and the British street artist Beejoir, both of whom have done work involving the trademark monogram pattern of Louis Vuitton. Through my analysis of central parts of Murakami's body of work, I show how his cooperation with Louis Vuitton constitutes an ideal symbiosis where the carefree luxury of the Vuitton brand is complemented by - and becomes embedded in - the super flat and colourful world of Murakami's art, removing it from the troubles of everyday life while associating the company name and its products with both fashionable pop culture and contemporary high-brow art. LÄS MER