Sökning: "multi-channel customer"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden multi-channel customer.

  1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER

  3. 2. A Cloud-based Business Process Automation Platform for Customer Interaction : Research, development, integration, deployment and test of a Business Process Automation platform to manage company customer relations through the cloud.

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Nicola Fiorello; [2021]
    Nyckelord :Business process management; Cloud deployment; Smart customer interaction.; Distribuzione su cloud; Gestione di processi aziendali; Interazione intelligente con i clienti.; Affärsprocesshantering; molndistribution; smart kundinteraktion.;

    Sammanfattning : Customer relationship management is a crucial point of many businesses, and is often characterized by repetitive and monotonous actions carried out by operators. The evolution of technology, in this regard, is leading to a highly multi-channel scenario, where the entire history of interactions between the company and the customer is fragmented across different services and communication tools. LÄS MER

  4. 3. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

    Master-uppsats, Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Författare :TING YANG; Yang Wu; [2021]
    Nyckelord :Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

    Sammanfattning : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. LÄS MER

  5. 4. Nya försäljningskanalers framväxt inom klädhandeln : En utforskande studie inom klädhandeln

    Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Axel Ekros; Gustaf Utbult; [2020]
    Nyckelord :Buying behaviour; fashion retail; retail; trends; Köpbeteende; klädhandel; detaljhandel; trender;

    Sammanfattning : Syfte – Studiens syfte är “Studera dagens köpkanaler för att möta nya trender inom detaljhandeln.”. För att besvara denna studies syfte har tre frågeställningar formulerats:  1.       Hur är dagens köpbeteende idag? 2. LÄS MER

  7. 5. Designing Distribution Channel Strategies in the Digital World : An Exploratory Case Study on a Swedish Manufacturing Film

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Felix Ewert; Linnea Olby; [2020]
    Nyckelord :Digital transformation; distribution channel strategy; multi-channel strategy; digital ecosystem; channel mix; Digital transformation; distributionskanalsstrategi; multikanalsstrategi; digitalt ekosystem; kanalmix;

    Sammanfattning : Digital transformation has led to major shifts in the customer landscape and the roles of distribution channel partners, resulting in implications for the distribution channel strategy of manufacturing firms. Whereas previous research in the field focused primarily on the impact of the shifting customer landscape, a gap in the literature was identified concerning digital transformation in relation to a manufacturing firm's distribution channel strategy. LÄS MER